To be the premier bank in our market through excellence in employee quality, client service, financial performance and community commitment.
To make the difference by adding value for our employees, clients, stockholders and communities.
For our Employees, we will...
- Hire and retain the best
- Empower them to do the right thing
- Treat them with respect and dignity
- Foster an environment of support, teamwork and mutual accountability
- Require ethical conduct at all times
- Encourage, inspire and support learning and professional development at all levels of the organization
- Provide the resources necessary to get the job done quickly and efficiently
- Maintain an enjoyable working environment
- Set high standards and reward for excellence
For our Clients, we will...
- View all that we do from the client perspective, through the "lens of the client"
- Present our best self every day
- Demonstrate respect and care through our actions
- Provide an exceptional service experience by being empathetic, knowledgeable, responsive, flexible and reliable
- Determine their goals and financial needs by actively listening
- Provide trusted financial advice and solutions based on each client’s individual needs
- Make it easy to do business with us
- Be clear in our communications
- Follow through on promises
- Earn their trust and loyalty by being capable and ethical
- Apply reason and flexibility in our decisions
- Offer banking technology that meets our clients’ needs
- Provide fair pricing while delivering outstanding value
- Take ownership when we make mistakes
- Protect their confidentiality
- Support our local communities
For our Stockholders, we will...
- Protect and enhance the value of their investment
- Exercise prudent enterprise risk management
- Ensure regulatory compliance and adherence to financially sound operations
- Leverage the strengths and knowledge of our Directors for maximum franchise advantage
- Maintain the highest level of corporate governance and integrity
For our Communities, we will...
- Facilitate financial success for individuals and businesses through delivery of on-target banking solutions
- Provide support and reinvestment through volunteerism, organizational leadership and charitable giving
- Be a model corporate citizen in all we do
Our Core Values…
Trust. A strong foundation of trust is critical to fostering effective relationships. Trust is earned by maintaining the highest ethical standards while building confidence through our knowledge, competence and reliability. We are guided by a strong moral compass as we act in the best interests of our employees, clients, stockholders and communities.
Responsiveness. Active listening and comprehensive understanding enable us to provide trusted financial advice and effective solutions. Our employees’ initiative to act is guided by knowledge and reason so that actions are both appropriate and timely. Communication is essential.
Flexibility. Flexibility is required to provide creative, responsive solutions while properly balancing client service and risk mitigation. Our policies serve as guidelines that are governed by reason as we respond to individual needs. Our actions must always balance the interests of both our clients and our organization. We will remain nimble, even as we grow.
Teamwork. Exceptional individuals working together create an exceptional team. Employees with different areas of expertise collaborate to achieve optimal results. We embrace and respect diversity in backgrounds and skills as we pursue common goals.
Excellence. Excellence is the guiding principle in all that we do. We will not compromise or relent in its pursuit.